The type of comments on your posts and even Consumer Email List your location. 3. Give the influencer freedom to design the message Users appreciate the Consumer Email List naturalness and authenticity . This implies that the publications should be natural, since if the Consumer Email List public notices that it is a promotion, they will not empathize with the product or the firm. In any case, It is also advisable to give the content creator Consumer Email List freedom to give their personal touch to the message, since they are addressing their Consumer Email List audience. Of course, as long as it has been agreed before what type of content to do and Consumer Email List when. 4. Give continuity to the relationship with the influential person As much as it is a professional relationship, the brand must continue to interact with the influencer. A like or comment on your post will build Consumer Email List trust with your audience that there is a connection between the brand and the creator of the Consumer Email List content, which will have a positive impact on the campaign. 5. Measure the results of Consumer Email List campaigns with influencers Every time an action is done, the results must be measured. If not, we will not know if it has worked and what points we must change to optimize our actions.