Dell employees This practice has been incredibly successful in improving Dell's reach and engaging with people around the world. image2 1 Employee advocacy is a great way for team members to establish their own personal brand and start writing more sorted leadership content. Not only can this help their career, but it can also improve the brand reputation of your business. Especially in B2B companies, the opinions of experts are highly evaluated. By including the opinions of a team ghost mannequin effect service based on years of experience, you can start filling your website with content from industry leaders. learn more: 4 ways to let Google know you're an expert content creator How to write a blog post that actually turns your readers into customers The power of guest blogs (and how to get started!) 30 ways to come up with great ideas for your blog post 4) Your worst content This sounds like weird advice, but going back and checking out content that didn't do it well can be very helpful. Look at the content that may have had good points or ideas, but was poorly delivered or not detailed enough. For example, your team may have published some great research information, but the work was long and time consuming to read, so few people checked it. Converting this type of content to infographics or highlight video can improve performance. image4