What sets you apart from the competition?" Too many stores fail to communicate their value proposition to customers and potential customers; that is, it is easy and straightforward to understand what sets them apart and why someone should buy from them and not their competitors. Advertising Continue reading below Your value proposition can be your own products, your price, your knowledge and experience or even your ability to get purchases delivered faster than anyone else, but if users don't know that, how can they use it to make a buying decision? If your eCommerce store isn't effectively showcasing how you add value to customers, take the time to make changes to ensure you do so in a clear and concise manner. Euro Car Parts Value Proposition 6. Improve the quality of your product images According to a recent infographic from NuBlue that image masking service examines ' The Anatomy of a Perfect Ecommerce Store ', customers no longer want to browse a website, they want to experience it. Advertising Continue reading below This, in many ways, couldn't be closer to the truth and is one of the reasons we've seen a real transformation in the quality and creativity of product images in recent years. To cut to the chase; if your product photos are poor quality and unimaginative, you will lose sales. Consumers want to see not only the highest quality images next to a product, but also those that showcase it in a usage setting. You can no longer get away with product images that feature your products on a white background – you have to take the time to show them in use. Invest in high quality creative images and you will undoubtedly recoup that investment with a higher conversion rate. See below for a great example of pillows shown primarily in a bedroom rather than using the product pack as the main image: Pillows Product Images 7. Take the time to perfect your product descriptions While this may be common sense to most; you'd be surprised how many e-commerce stores simply use in-stock product descriptions provided by a product's manufacturer.