After Baidu and Kuaishou jointly invested in Zhihu, the content field seems to have undergone a lot of changes, and where the content platform will go is also a text message service topic of keen public concern. On August 12, Zhihu announced the completion of the F round of financing, with a total investment of 434 million US dollars, jointly invested by Baidu and Kuaishou. Original investors such as Tencent and Capital Today continued to follow suit. This is Zhihu’s largest round of financing to date. Zhihu founder Zhou Yuan also interpreted this round of financing on Zhihu. He talked about the changes in the Internet environment that Zhihu has witnessed in the past 8 years: considerable changes have taken place in mobilization and media upgrading; users' needs have changed from simple entertainment to solving practical problems in life text message service and work through the Internet; competition has also From flow to mass + flow. Speaking of changes, this time Baidu and Kuaishou jointly invested in Zhihu. In my opinion, in the short term, there may not be much changes, but in the medium and long term, it may lead to a series of changes in the content platform. 01 The Q&A community has completely moved towards a knowledge platform In the first three decades of the Internet, people had no idea of ​​the content format of online question and answer. It was not until the end of the 20th century that several search engines appeared, and information grew in a fission-like manner. The rich content world increased the text message service screening cost of users. At this time, people began to realize their own needs for accurate information. As Wang Lixing, head of the investment banking business group and managing director of Huaxing Capital, said, China is at a historic inflection point of development. Backed by the demographic opportunity of knowledge upgrading, Zhihu has seized it and stood in the new generation of content consumption and high The starting point of the explosion of value information demand.