Or everyone who buys links from them? Suppose Google catches a link buyer by identifying an unnatural pattern of inbound links - all they need to do next is evaluate the outbound links of anyone linking to that buyer to identify more link sellers. This, in turn, will uncover more link buyers, which uncovers even more link sellers. See how fast it all goes downhill? So don't buy links. 10. Poor Quality Content I recently gave a presentation on digital marketing to a group of franchisees of a major national brand. While discussing what kind of content they should produce for their websites, one of the franchisees said in frustration, "I can't write articles for my website - it takes too much time and effort. to do what I'm doing now!" Effective SEO requires you to consistently produce amazing content – ​​which is, understandably, difficult for jewelry retouching service time-strapped marketers. A lack of time and resources can often lead to rushed content creation, or even worse, outsourcing it to non-English speakers or budget services like Fiverr or Upwork. The resulting content is often the text equivalent of the unintelligible growls of Frankenstein's monster. The days of simply producing content for the sole purpose of publishing something are, thankfully, far behind us thanks to Google's Panda update in 2011. Since then, the algorithm has been further refined and integrated into the basic algorithm. Your content should be strong, well-written, accurate and engaging. There is no minimum or maximum ideal length; it just needs to be long enough to achieve its goal. Sometimes it can mean a few hundred words, and other times it can mean several thousand words.