Behind the mad robbing of Uniqlo × Kaws is an individual's unjudgmental dependence and blind obedience to the group. To a certain extent, it also reflects how shrewd merchants disintegrate the rationality of consumers by conforming to human nature fax number database and triggering group desires, and become a rabble. From Starbucks' cat's claw cup to Uniqlo's co-branded models, some people say that this actually reflects the potential of the huge young yuppie consumer market - that is, people need to release their individuality, and hope that through external In the image, establish a life label that belongs to yourself. In the author's opinion, it is more likely to remind people of "The Rabble" written by the French writer Ponler: when a person integrates into a group, all his fax number database individuality will be overwhelmed by the group, and his thoughts will immediately be overwhelmed by the group's thoughts. Individuals have the ability and rationality to control their own reactions, while groups have lost this ability. That is to say, when a person is in a group, their emotions are immediately contagious, their reason will disappear, and they will follow the crowd unconsciously. In a group, conformity is an instinct that everyone fax number database cannot eradicate. We know that the Uniqlo × Kaws series of T-shirts sold out in 3 seconds online, and the landscape of the offline store is even more spectacular: a swarm of bees crawled into the clothes from the pull-down shutter door like prey; some fought because of panic buying; There are also crazy 100-meter sprinters, and they have no time to take care of their mobile phones. The store is in a mess, and the clothes on the models are stripped. Some people say that this kind of looting and looting makes people lose their dignity and their dignity.