Birthdays are full of good things, including birthday emails. Gone are the days of e-cards: birthday emails are the best way to celebrate. Plus, birthday emails are one of the most effective emails you can send:birthday emails have a 481% higher transaction rate than promotional emails. Birthday emails generate 342% higher revenue per email than promotional emails. Birthday emails have 179% higher unique click-through rates than promotional emails. *source: experian to help your business create and send effective birthday emails, we'll cover what, when, and how to send the best birthday emails to help subscribers celebrate by buying your product or service. Looking for a place to start? Try a model.
You can automate birthday emails in minutes. Start with our birthday email template, customize it to match your brand, and set up a simple email journey to send on a company mailing list subscriber's birthday. Try our birthday email template here. Birthday email template what to send in a birthday email birthdays mean gifts, so give your followers something they can't pass up. Typically, birthday emails contain a special offer, offer, or free gift. Often these offers can be redeemed online or in-store and should be easy to use. Here are some ideas to use in your birthday email: an irresistible coupon give your subscribers a real birthday present by giving them an irresistible coupon. For example, birchbox offers $10 off a $50
Purchase in their birthday email. They send the email at the beginning of the month and give the subscriber an entire month to redeem the coupon before it expires. Birchbox birthday email example mystery savings send a mystery coupon to your subscribers on or before their birthday. You can use a tool like scratch-it to create an offer that lets subscribers "Scratch" a digital card to reveal their 10%, 20%, or 30% discount. A free gift everyone loves gifts on their birthday. Why not offer a free gift to your subscriber? Ask the birthday subscriber to come to your store to claim a free gift or provide a coupon code to use online. The gift can be something small like a laptop sticker, an appetizer, or a service upgrade.