In the development process of Tencent's short video, there are three works worthy of attention: The first is Weishi: this is the earliest short executive list video application made by Tencent, which has gone through a tortuous process from birth to closure to restart; The second one is Moment Video (later renamed Video Dynamic): this is a short video function embedded executive list in WeChat, and the number of active users is very limited; The third is the video account: it is also a non-independent application embedded in WeChat, which is now highly regarded by Tencent. The commercial value of video accounts (middle) 1.
The tortuous fate of Microvision Weishi was born in 2013, not long after Kuaishou was launched. Subsequently, Weishi gradually opened executive list the short video permission in the circle of friends and the official account. However, within Tencent, Weishi faced competition from WeChat Small Video and Tencent Video, and externally, it was under pressure from short video apps such as Kuaishou, Meipai, and Miaopai, and it was difficult to shine. The development executive list of Microvision has come to an end. On this side, Weishi was closed down; on the other side.
Douyin rose rapidly. Just six months after Douyin was launched, the number of users exceeded 100 million, and the daily video playback volume executive list exceeded 1 billion. In 2018, Tencent launched Weishi again, and used the group resources such as the "Creation 101" girl group variety show and limited-time promotion in the circle of friends to guide executive list Weishi. The commercial value of video accounts (middle) However, the development of Weishi is not satisfactory: according to the article published by the late team in July 2019, "the retention of Kuaishou and Douyin are both around 80%, while that of Weishi is only 43%."