Native advertising has been one of the great trends of recent years. Faced with consumers increasingly saturated with invasive ads, the solution is not to fight ad blockers, but to understand that we have to offer them value. Thus, native advertising adapts in form and functionality to the environment in which it appears, allowing the user to be reached in a less intrusive way than with traditional ads. According to The Native Advertising Institute, native advertising in 2021 will generate 74% of advertising revenue. But to continue to be able to reach consumers, you will have to adapt to changes in their habits.
The key is to stay on top of native advertising trends for 2021 and beyond. Let's see them! Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have individual email list prepared for you with all the information. 4 Big Native Advertising Trends in 2020/21 Infographic Trends Native Advertising 2021 1) Native programmatic advertising More than a trend, native programmatic advertising is already a reality: according to Outbrain , in 2018 86.7% of advertisers bought programmatic native advertising and in 2020 this percentage will be 87.7%. The success of programmatic advertising is explained by its ability to avoid human errors and biases and get ads to the places where they are most effective.
The result is that native programmatic advertising gets the most impact for the least budget . 2) Native video Cisco estimates that by 2021, 80% of global internet traffic will be video content . As data rates and the quality of the internet at home have increased, users have become accustomed to consuming video content at any time and place, and it is often their preferred format. Video has a unique ability to illustrate complex concepts and to achieve an emotional connection with the audience through storytelling. Therefore, it makes perfect sense to incorporate video marketing into your native advertising.